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Your website is often your first impression. Before anyone reaches out, they’re scanning your site to decide:

• Can this designer handle my project?
• Do they understand my style?
• Do they look organized and professional?

A beautiful website is important, but that alone doesn’t convert. To attract and convert your ideal clients, you need to structure your site with clarity, trust-building, and calls-to-action in mind.

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Start With Strategy

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Before designing your homepage, ask:

• Who is your ideal client? (for example, busy professionals doing full-home renovations)
• What projects do you want more of? (for example, kitchens, or boutique commercial spaces)
• What objections do your clients typically have before reaching out?

The answers should shape what content you include, and how you present it.

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The 8 Pages Every Interior Designer Website Needs

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Homepage

• Clear intro to what you do and where you work
• A tagline or positioning statement
• Strong visuals from your top projects
• A primary call to action (“Book a Consultation”)

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About Page

• Share your experience, style, and process
• Include a headshot or team photo
• Add a brief mission or values statement to connect emotionally

Services Page

• List specific offerings (e.g. new builds, renovations, furnishings only)
• Clarify what’s included and the ideal project fit
• Include a pricing range or starting point if you're comfortable

Portfolio

• Feature 6–12 of your best projects with descriptions
• Highlight location, scope, and client goals
• Include callouts for timelines, materials, or custom details

Process Page

• Outline how you work from consultation to install
• Include visuals or icons to make it scannable
• Helps reduce hesitations and increase trust

Blog or Resource Library

• Share insights into your approach, budget advice, or trends
• Supports SEO and gives clients reasons to return

‍Contact Page

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• Simple form with name, email, project type, and location
• Reassure visitors what happens next (for example, “We’ll reply within 48 hours”)

FAQ Page (optional but useful)

• Address common client questions on timelines, budget minimums, sourcing, etc.
• Helps pre-qualify leads and reduce friction

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Bonus Features That Build Trust

• Client testimonials or Google Reviews
• Press mentions or awards
• “As Seen In” logos or brand partners
• Email newsletter signup with value (for example, “5 Things to Know Before Starting a Reno”)
• Downloadable guide or portfolio preview
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‍Pro Tip

Leverage Four Stripes’ Design Deck management to create mini-project showcases or service guides that prospective clients can view easily in Four Stripes in view mode, or send to clients via email. This builds trust and gives your leads a taste of your organized, professional process.

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Calls to Action: Guide the Journey

Don’t assume visitors will know what to do. Use strong CTAs across your site:

• “See Our Work”
• “Book a Discovery Call”
• “Explore Our Process”
• “Join Our Mailing List”

Place CTAs near high-interest areas; for example, after portfolio previews, or at the end of blog posts.

Final Tip

Your website is more than just a brochure. It’s a strategic tool to attract, inform, and convert your ideal clients. Make it clear who you help, what you offer, and how someone can take the next step.

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Key Takeaways

• A beautiful website alone does not convert, but clarity and structure do
• Clients judge your professionalism before they ever reach out
• The right pages reduce hesitation and build trust
• Clear calls-to-action guide visitors toward booking a consultation
• Four Stripes can help manage your trust-building assets like your design deck